Solina trusted me completely to help her clarify her purpose, positioning, and growth strategies as I developed a strategy to position her brand across digital platforms. As a pediatric occupational therapist with a heart for people with special needs, she always put her clients first, but in some instances, her affordable pricing was detrimental to her own long-term financial success. After reviewing her positioning in the holistic wellness market, I encouraged her to increase her prices to reflect the current market and the talent and years of expertise she brings to any room.
A Strong Foundation to a Digital Strategy
As a sole proprietor, I knew that a website would be needed to serve as a launchpad for her digital strategy. However, it was also important that it included an integrated booking system, automated emails, credit card processing, and an accounting system. These systems would be key to sustainable business growth and overall growth organization.
She is now averaging 25 bookings a month via her online platform.
Leveraging Social Media for Awareness and Organic Growth
Our next step was to develop what it meant for her to be authentic across her social media platforms and position herself as an expert digitally. From October 15th to November 11th, she has seen her reach on Facebook increase by 90% and 995% on Instagram.
Although there were many things to take into consideration with her organic social media strategy, the three things that played the largest role in her success were
creating a consistent posting schedule
using high-quality original images
leveraging content pillars to create an effective hashtag strategy
Integrating Solina’s personality, story, and community involvement made it easy to inspire, educate, and entertain her audience from a place of authenticity.
Community-Driven Business Development
In learning about her business, I was able to start pitching opportunities for collaboration with local community partners.
Seeing this event come to life was a culmination of six months of work for Solina Brainin-Mattos, OTR/L dōTERRA/MPS. In order to make this event happen, we combined the business coaching geared towards the needs of soloprenuer, digital strategy, and the power of community-driven business development.
As of December 2021, at least six young men will be taking a step towards a holistic approach to health and healing.